If you have clinic with a waiting area, then ensuring your patients are never bored while waiting for their turn can go a long way in increasing customer satisfaction. Providing Wi-Fi access lets them spend that waiting time productively. Patients will surely appreciate free Wi-Fi; after all, almost everyone these days relies on the internet to stay in touch with others, receive news updates, get some work done, and entertain themselves. Customers might have been surprised at the availability of Wi-Fi a few years ago, but now, they expect it—and sometimes they even get frustrated if you don’t provide it.
Providing free Wi-Fi for patients in your clinic has many advantages. Here are just some of them:
1. Improve patient relations – Schedules don’t always run on time, and many patients become impatient while waiting for their names to be called out. Providing free Wi-Fi access lets your patients know that you value their time by allowing them to stay productive and entertained while they wait.
2. Win new patients – Not everyone in your waiting room are patients. Friends and relatives often wait with the patients, and they are all prospects. Offering free Wi-Fi in your clinic’s waiting room might help you win them over.
3. Competitive advantage – People love free things, and free Wi-Fi is an extremely effective marketing tool for your practice.
Ensuring Safety
Installing a Wi-Fi router at your business is not as easy as installing it in your home. Your business is a public place, after all, and you are responsible for the safety of your customer’s data—and your own. Your Wi-Fi setup needs to be HiPAA compliant as well if you are in a medical or related industry. Additionally if your business accepts credit cards, Wi-Fi setup needs to be done in a way that it is PCI-DSS (Payment Card Industry Data Security Standard) compliant as well. Proper configuration and setup is essential to keeping your clinic’s data safe and to keep out inappropriate content, undesirable websites, and malicious malware. Creating tiers—guest access and secured access—plus a password change policy is very important. A network solutions provider can set up a secure Wi-Fi system in your clinic and also certify it for HIPAA and PCI-DSS compliance.
About the Author:
Mike Rana is the Chief Technology Advisor of Orion Network Solutions. Orion Network Solutions specializes in providing Computer Installation, Maintenance and Consulting services along with 24×7 help desk services for small and midsize companies. We provide network solutions that enable small businesses to not only lower their management cost but also increases employee productivity at the same low price. We offer network solution that become integral part of your organization and can provide an increase in productivity of your organization.
